Communications leaders must plan for agility, algorithmic visibility and proof of impact—not simply increased spending.

TikTok has cemented itself as a quintessential entertainment app, offering everything from funny skits and makeup tutorials to social commentary and news. Without a sale to an approved buyer, the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. TikTok has cemented itself as a ...