It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Ever wonder why a shared laugh or witty remark can spark attraction? Humor does more than lighten the mood—it may reveal clues about a person’s creativity. Research by Erika Langley and Michelle ...

Electronic safety messages like “Buckle up, windshields hurt” or “We’ll be blunt, don’t drive high” will soon disappear from freeways and highways. The U.S. Federal Highway Administration has chosen ...

I’ve been studying humor as an academic for a couple of decades now. I’ve written a doctoral dissertation about it, published articles about it, given talks about it, and am an avid consumer of ...