For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

AppHarbr, GeoEdge’s in-app ad quality and security platform, today (5th March, 2026) announced the release of the industry’s first In-App Network Ad Quality & Safety Performance Index, a benchmarking ...

New data shows the ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on. Peggy Anne Salz takes a look at a longstanding issue… In today’s ...

With the ‘app economy’ seemingly cooling down and developers and publishers struggling to monetise their creations, a shift towards contextually-relevant in-app advertising has the potential to ...

As ad networks go interstitial's and banners have always been the staple for displaying creative content. Then about two years ago other methods started to surface such as push alerts, dialogue alerts ...

MyFitnessPal has launched a dedicated advertising business, turning the meal planning and food logging inside its app into a ...