“We’re entering influencer 3.0,” he says. During the first era of influencer marketing—which Bendes calls “1.0”—companies started paying content creators to post branded content on their popular ...

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI The FTC may have delivered a few ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

As influencer marketing rose to fame over the last decade, it's gone through several stages of maturity. Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with ...