As everyone knows, some sounds are pleasing, and others are not. Chalk drawn across a blackboard can send chills down the spine automatically; canned "muzak" evokes a mood that makes many shoppers ...

Subliminal means operating below conscious awareness. This hidden influence affects thoughts and behaviour without direct recognition. It bypasses deliberate awareness, shaping responses indirectly.

It’s doubtful that modern psychology would exist—at least in its present form—without William James. James is often referred to as the “founding father” of American psychology. As well as offering the ...

Yesterday Facebook rolled out a new ad system where people’s updates get converted into “sponsored story” ads fed to their friends. But this is hardly the first time advertisers have tried to feed us ...

Subliminal perception has long been a hot topic. The idea that something (generally an image) could appear and disappear before us so quickly that it escapes conscious perception, and yet affect us ...