The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Caroline Giegerich, vice president of AI and marketing innovation at the Interactive Advertising Bureau (IAB), has always had an affinity for technology. While at Warner Media Group, she worked on a ...

NEW YORK—BrightLine, a provider of interactive, and shoppable CTV ads, and the ad tech platform TripleLift have announced that they have planning to offer premium interactive CTV ad inventory through ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

Opinions expressed by Entrepreneur contributors are their own. Marketing has become a billion-dollar business across the United States. Statistics show that companies spent more than $250 billion on ...

MARKETING-INTERACTIVE is proud to announce the launch of the inaugural Content 360 Awards, a new initiative designed to ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Samsung Ads Launches New Interactive Ad Format It is the first television manufacturer to offer an in-house interactive ad format, the company reported BrightLine, TripleLift Launch Marketplace for ...