EXCLUSIVE: Nate Burleson and Daniela Ruah are returning to host Super Bowl Greatest Commercials: Hall of Fame Countdown on CBS. The interactive special is set to air on Monday, February 2, at 8 p.m.

(RTTNews) - Just after a few months of introducing advertisements in Prime Video, Amazon (AMZN) is now planning to introduce three new commercial formats to boost customer engagement and sell stuff.

Disney has recently made waves in the advertising world with its announcement of "Advergames" - interactive commercial breaks designed for platforms like Hulu and ESPN. This innovative approach aims ...

Speakers from Gray Media, Sinclair, Graham Media and Media Inno share the latest on AI, watermarking, ATSC 3.0 and other technologies helping linear, streaming and digital media deliver more engaging, ...

Zebus Group Inc., which streams interactive TV advertisements in any web environment, regardless of a user's player-type, browser-type, or connection speed, has launched a feature that will allow them ...

The application, pictured above, has been created by Carlton Active, which has produced similar interactive commercials for brands such as Audi and Unilever. Options on the interactive service include ...

With DVR services and videos on demand, Cox Communications is no stranger to interactive TV. Now the company has taken it a step further with its Tulsa-area cable services with interactive commercials ...

Casting an interactive commercial. Note: Mango Dino is casting parents for an interactive shopper ad for a world-famous IP and franchise known and loved for generations. This is a non-speaking ...