Interactive content is considered essential for any online marketing plan, as it’s extremely effective when trying to educate potential customers. Modern shoppers want to interact with brands. They ...

The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...

Interactive content is here to stay, and it holds huge potential for brands. Just take a look at the ubiquitous BuzzFeed quiz. Digiday reported that 96 percent of all sponsored Buzzfeed quizzes on the ...

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...

Your customers are bombarded with content every time they look at their smartphones, open their laptops, or use their digital tablets. To be noticed, marketers have to stop selling and start engaging.

B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice Engines are leveraging formats such as assessments, quizzes and video to ...

Opinions expressed by Entrepreneur contributors are their own. Interactive content is fast becoming the go-to strategy for the biggest brands in the world. According to a survey by Content Marketing ...

Generative AI is transforming how people search for and consume information. Rather than sifting through traditional search results, users now get instant AI-generated answers – often sourced from ...

The use of interactive content in digital marketing strategies is on the rise, which means you may need it for your business or find yourself behind the curve. Over my 30+ years in the marketing ...

With people online more than ever before, interactive content marketing is your best bet to boost engagement and grow your audience. Many savvy businesses have a content marketing strategy, so it’s ...