The new JCPenney sounds so appealing on paper. Earlier this year, the retailer announced that “fake prices”—inflated big time to make markdowns seem more tempting—would disappear, to be replaced with ...

For the past few years, Stephanie Lugo and Jose Irizarry made JCPenney the first stop on Black Friday. The embattled retailer would typically give out coupons at the door that would save them anywhere ...