Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...

Froot Loops teamed up with Chicago-based jeweler Kristopher Kites, to turn its musical shoutouts into wearable art.

In a surprising turn of events, Kellogg's—the parent company of our beloved Toucan Sam-laced red cereal box—has released the most unexpected (but probably very delicious) version of the cereal yet: ...

The cereal brand tapped a celebrity jeweler, hip-hop content creators and artists from historical hip-hop cities to honor ...

Did you know Kellogg's® Froot Loops® has been name-dropped in more than 1,000 hip-hop tracks across generations1? To ...

The treats will be featured in Froot Loops and Cocoa Krispies flavors. Nostalgia alert! After being off the shelves for 12 years, Kellogg's is bringing back its popular Cereal Straws. MORE: People on ...

The acquisition is set to bring the publicly traded maker of Froot Loops, Frosted Flakes and Rice Krispies under the privately owned Italian manufacturer of Nutella, Tic Tacs and Kinder chocolates. WK ...

Cereal description: Yellow, green, orange, red, purple and blue circles of “multi-grain” cereal — meaning an amalgamation of corn, wheat and oat flour swirled together in a slather of partially ...

What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion. The acquisition is set to ...