For all of the talk about “search and social” as an interdependent concept and discipline, perhaps the most important connective point between the two is the use of shared language. I mention this ...

As brands expand into new international markets, the challenge of running successful PPC campaigns becomes increasingly complex. Navigating the differences in culture, language, consumer behavior, and ...

The field of keyphrase and keyword extraction in Natural Language Processing has evolved significantly to address the challenges posed by massive digital text generation. Automatic extraction methods ...

If you’re doing SEO for your business or looking into it, chances are you’re thinking a lot about which keywords you want to focus on. You probably have a pretty good idea which ones are the most ...

One of the reasons search marketing is so effective is that it delivers information on products and services to people who are actively seeking them out. People enter search terms into a search engine ...