In recent years, the world has witnessed a remarkable surge in interest surrounding Korean skincare routines, known for their meticulous steps and remarkable results. Long celebrated by women ...

When it comes to skincare, men have often been left out of the conversation – or told to keep it basic. But over in South Korea, that stereotype has been turned on its head. Welcome to The Menaissance ...

Korean beauty, renowned globally for its innovative and effective skincare techniques, has not only transformed the beauty industry but also offered a wealth of tips and hacks that men can incorporate ...

SEOUL, South Korea (AP) -- Cho Won-hyuk stands in front of his bedroom mirror and spreads dollops of yellow-brown makeup over his forehead, nose, chin and cheeks until his skin is flawless. Then he ...

Have Korean men gone overboard when it comes to grooming and makeup? Recent reports indicate Korean men have fully embraced feminine beauty rituals which includes the application of foundation, rouge ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...