“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

Korean skincare is known for its use of innovative and barrier-supporting ingredients. Our deputy editor curated the very ...

Korean beauty's “skin first” philosophy encourages people to get to the root of their skin concerns and focus on creating a healthy, glowing complexion rather than covering it up with makeup. And with ...

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

If there’s one thing K-beauty has mastered, it’s the art of an effortless glow—whether that’s glass skin, luminous under eyes, or glossy lips. Known for their glassy sheen, nourishing formulas, and ...

What if you encounter a Hollywood actor at a local gukbap (soup with rice) restaurant? Recently, there have been numerous ...

The Korean skincare industry has been exploding in the Western world, helped by the surge of interest in all things Korean, from the beauty regimens of global K-pop stars like Blackpink and BTS to the ...