Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

Progress doesn't have to mean complete reinvention.

And of course, they’re Star Wars sets.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and minifigures.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...