The latest video features a series of loops, which grow larger as they're completed. What does it take for a Lego car to ...
At first glance, it looks like a toy channel. Then the LEGO cars start flying into massive loops, wiping out spectacularly, ...
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...
LEGO is releasing a lot of new sets in 2026, even after the big January wave, and several releases are perfect to introduce ...
Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...
When Lego first showed me Smart Play in action at CES 2026, my immediate reaction was pretty simple: this feels magical. Not techy. Not attention-grabbing. Just… fun in the way Lego usually is when it ...
According to the company, LEGO SMART Play "represents one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978." LEGO is about to get a ...