Up brand is going through its first major refresh in more than 15 years as the company looks to redefine the $5B lemon-lime category, with a lime-led reformulation at the center. The 7Up refresh is ...

In a crowded lemon-lime soda landscape, 7UP is flipping the script with a new lime-forward taste and rebrand. 7UP has reformulated its recipe, cranking up the lime flavoring so much it’s actually ...

Jawbone has outed three new colors for the UP24 fitness band, adding Pink Coral, Navy, and Lemon-Lime to the range over the course of April. The three new variants – which will be offered alongside ...

The University of Tennessee's football team has started a fierce debate online over the color of lemon-lime Gatorade. While some swear it’s yellow, others say it can’t be anything other than ...