The CEO of Lifelock, Todd Davis, became famous for advertising his Social Security number on television ads and billboards promising his $10 monthly service would protect consumers from identity theft ...

These capabilities extend LifeLock's core promise: comprehensive monitoring, an expert restoration team, and white-glove support working together so members are never left navigating identity theft ...

Protecting yourself against identity theft is becoming more difficult every year. As AI technology improves, scams are multiplying in volume and variety. Roughly 18 million people were targeted in ...

Customers who hired the infamous ID theft-protection firm Lifelock to monitor their identities after their data was stolen in a breach were in for a surprise. It turns out Lifelock failed to properly ...

LifeLock, an Arizona company promising customers protection from identity theft, has agreed to pay US$12 million to settle charges that the company overstated its benefits and used “scare tactics” to ...

Today the Federal Trade Commission announced that identity protection company LifeLock will pay $100 million for playing fast and loose with its customers’ sensitive information, including names, ...

Q. Ads for the identity-protection service LifeLock are everywhere. But is it worth the cost? A. We’ve noticed the barrage of ads, too. You should know that in December, LifeLock paid a $100 million ...

LifeLock shares were battered on Tuesday afternoon after the Federal Trade Commission claimed the company violated the terms of a 2010 settlement over deceptive advertising. After two separate trading ...

Identity theft protection firm LifeLock — a company that’s built a name for itself based on the promise of helping consumers protect their identities online — may have actually exposed customers to ...

PHOENIX — A Gilbert, Ariz., woman says her ex-husband used LifeLock's credit-monitoring systems to create an account in her name and secretly track her every financial move since their separation two ...

Forbes contributors publish independent expert analyses and insights. I write about the business of cybersecurity. May 02, 2016, 08:01am EDT May 02, 2016, 08:06am EDT This article is more than 10 ...

The ID theft protection firm LifeLock is certainly one of the big winners from the big data breach suffered by Equifax, which exposed the personal information of 143 million Americans to hackers.