This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. B2B brands are much less ...

A new study in The Economic Journal finds that likeability is an influencing factor in interactions between women, as well as interactions between men and women, but not in all-male interactions. The ...

Likeability is commonly accepted as a predictor of successful advertising. But many small-business advertisers fail to exploit the benefits of likeability because of uncertainty about its relevance or ...

According to the Bureau of Labor Statistics’ latest American Time Use survey, Americans spend 8.6 hours a day working and 7.6 hours a day sleeping. This leaves only 7.8 hours per work day to do ...

Hillary Clinton knows she’ll never be elected president if she can’t figure out a way to win your affection. The problem is, even with a quarter-century of “public service” under her belt, Hillary can ...

It’s not news that some female leaders have a likeability problem. In September, Trump said of Democratic vice-presidential candidate Kamala Harris, “People don’t like her. Nobody likes her.” During ...

What’s your brand’s friendliness factor? Perhaps it’s the stream of debates between the Republican presidential candidates that have ratcheted up discussions of likeability these days. But it seems ...

A new study suggests that children doing well in classrooms are more popular and emotionally secure than their peers who are having trouble academically. A new study suggests that children doing well ...