And while it’s the $7 price tag that lures most people in (thank you, TikTok), it’s the texture and color that keep them ...

Add Yahoo as a preferred source to see more of our stories on Google. Sticky, goopy and over-the-top scented lip glosses (we’re looking at you Coca Cola flavor) are a beauty pick of the past. Nowadays ...

With a formula rich in moisture and a soft, buttery texture that does not dry out the lips, here is the double-sided lip ...

Internationally acclaimed, award-winning artist and trailblazer SZA has announced the launch of her high quality functional brand NOT BEAUTY. First available exclusively in pop-up stores across the ...

One of the most popular K-Beauty lip tints, this velvety, high-pigment formula is great for a blurred lip look—and the vast range of shades means you can go more natural, more dramatic, or anything in ...

It's the double dose of nostalgia that you never even knew you needed. LipSmacker and Crayola have teamed up for a lip balm collection that will take you back to middle school, recess, and that time ...

Many people feel naked without mascara. For me, it’s lip gloss. If you know me well, you know that my ringtone in middle school was “Lip Gloss” by Lil Mama. You also know that I would go to the mall ...

It’s been a whopping ten years since Melissa Butler birthed The Lip Bar. Although the beautypreneur had some naysayers along her journey, The Lip Bar has become one of the most notable brands in the ...

Last week, beauty experts and industry professionals traveled to Las Vegas for the 20th edition of CosmoProf. This annual trade show brings the beauty industry together to connect and share new ...

In 1973, an iconic brand of lip balm in what have become cult-like favorite flavors, was born. To celebrate its 50th anniversary, Lip Smacker has debuted a collection of 50 lip balms available to ...