Cracker Barrel's rebrand of the restaurant itself and its logo is causing online backlash, but what was the meaning of the original logo?

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others simply called it "bland,

Cracker Barrel. Growing up in the South, Cracker Barrel felt a bit like a theme park attraction. Its down-home frills, Old Country Store merch, and