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New research looks into how travelers use loyalty programs—and how they get the most out of them.

Foreign airline elite status can offer lounge access and easier qualification than U.S. programs. Here’s when it makes sense ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

Competitor airlines have long rewarded their most loyal customers with one-off upgrade certificates into lie-flat seats. And ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

SEATTLE Starbucks Coffee plans to change its loyalty card program in December to reward guests with various benefits based on their frequency of visits, the chain said last week. Starting late next ...

Now more than three decades later, AIR MILES is transforming the loyalty landscape again. This summer, the program will transition to Blue Rewards, an evolution that reflects how consumer habits are ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...