The message is everywhere, from toys, to bedtime routines — why rely on natural beauty, when you could use makeup to color correct and conceal? Makeup became so popular, the federal government ...

If you were a well-heeled traveler in the early 20th century, you might have possessed a Louis Vuitton steamer trunk equipped ...

The world’s first lipstick. The first modern perfume. The first Nivea cream. These are some of the treasures held in Guerlain’s first archive, which brings stories from the iconic French ...

Doreen Bloch, CEO of Poshly and creator of the first ever Makeup Museum explains why the first exhibit won’t be robust with Black figures.

Journalist Zahra Hankir draws a line connecting the cosmetic across civilizations, continents, and eras straight into today — as not only a beauty product but as a means of self expression and more.

Over the years, there have been some truly great makeup trends that have stuck around to this day, but there have been some others that history couldn't do away with fast enough. The best ones are ...

How did no-makeup makeup become beauty's biggest trend? Here, Rachel Strugatz investigates the origins of the your-skin-but-better movement.