Advertisers have so far had limited options when it comes to scaling ad campaigns on Facebook. That could soon change as the social network has officially launched its Marketing API Program. The ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...

Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October 4, ...

Shopify is announcing a number of new APIs for developers at its annual Unite developer conference in San Francisco today, but the new Marketing Events API might be the most interesting, especially ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta has announced a technical update to its ...

Global communications platform Infobip, has levelled-up marketing performance with advanced optimization capabilities for ...

Pinterest announced in a blog post that it is making its content marketing API available to third-party influencer marketing platforms. This will give marketers and influencers the ability to work ...

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Why we care. The new features make it easier for marketers to track ...