AI-driven marketing is no longer a regional trend. It reflects a broader shift in how businesses worldwide respond to ...

Marketing via personalization is everywhere online in the B2C world. We are served dynamic ads that reflect our recent shopping behaviors. We get news and video recommendations tailored to our ...

In Part 1 of a series, marketing leaders break down which fundamentals endure, what gets scrapped and what actually scales ...

The marketing world is about to enter the quantum realm, and no, it’s not a CGI sub-atomic universe from a Marvel movie. In early June, Interpublic Group of Companies (IPG) entered into a pact with ...

The launch of the NII Framework comes at a time when marketing complexity is at its peak. Social platforms update their rules frequently. Audience behaviour shifts quickly. Content formats rise and ...

Modern marketing is more than an amalgam of media channels and digital technologies. When executed properly, marketing has the power to provoke meaningful thought, shape megatrends, move global ...

Mobile technology has dramatically changed the way consumers access the Internet, and naturally, advertisers are following suit. Mobile and desktop ad spending are headed in two different directions, ...

The ‘Reduced cost and complexity (RCC) campaign was designed to establish O2 as a leader in joined up communications. In anticipation of its planned joint venture with 2e2, O2 wanted to further ...