In the July issue, we discussed ideas contributing to the foundation of a marketing strategy for a fire department or fire service organization. We concentrated on the initial approach to creating an ...

I talk to a lot of financial advisors every week on sales calls, and nine out of 10 times, they list a litany of marketing strategies and programs they tried that did not work. That does not mean ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Create a marketing plan that produces the results of an expensive marketing consultant without the hefty cost by following the lessons and advice in The Marketing Plan Handbook. Successful marketing ...

Without marketing, no one will know your business exists –and if customers don’t know you’re there, you won’t make any sales. When your marketing efforts are working, however, and customers are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The marketing world is full of buzzwords: "omnichannel," "integrated advertising," "customer ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. After a long period of economic stagnation, a study of almost 2,000 ...

Modify your content marketing action plan by seeing it through the COVID-19 prism. Here are five thing you can do to keep your content efforts going. As the world battles the Coronavirus pandemic, ...

Early in my career, I heard that phrase as a call to action and a justification for my existence. I accepted the statement as truth and began working feverishly to build and execute a marketing plan.

This article is reprinted by permission from NextAvenue.org. If the volley of flyers, brochures, letters, emails, social media ads and other marketing materials unleashed by insurance companies during ...