Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. Everyone knows PowerPoint. The presentation software is ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales. Many, or all, of the products featured on this page are from our ...

Marketing has many purposes, including introducing products and services, increasing a company's brand awareness, and driving sales. Marketing can't accomplish any of its purposes without effective ...