Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

The retail media industry has made significant progress on in-store measurement over the past year, but the conversation remains anchored to outdated assumptions. Test-and-control store measurement is ...

Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement ...

2023 was an eventful year in the land of TV ad measurement. Advertisers have grown to expect more tangible results from their TV and streaming ads, rather than just reach and frequency. Programmers, ...

AdgeAI's integration with Publicis' data systems will allow clients to measure content performance in real time and use predictive insights to guide campaign decisions.

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

A person can measure their height at home by using an object, such as a pencil, to mark a wall and measure the distance. However, it is often easier to measure height with help from another person.

Do you want to know how much noise there is on a construction site? You want to measure the sound of the excavator or the hammer drill, but you don't want to measure seagulls, traffic noise or a ...

Measuring phase noise with a spectrum analyzer. The primary advantage of dedicated phase-noise analyzers. The cross-correlation method. Using a spectrum analyzer is the oldest, most straightforward, ...

Pupillary distance is the space — measured in millimeters (mm) — from the center of one pupil to another. When you need glasses, an optometrist or an optician will measure this distance to make sure ...