Stratified mean-per-unit sampling is a key tool used by auditors. The popularity of this statistical procedure arises from its unique ability to produce trustworthy ...

Sampling is a technique in which samples are drawn at random (without any favor or bias). For this, suitable measures or procedures may be laid down and adopted according to the nature and ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...