1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and test-markets the beer in Providence, Rhode Island; Decatur, Illinois; San Diego, California; and Knoxville, ...
Miller Lite is kicking off it's 50th anniversary ad campaign with an ad running during the 2025 NCAA basketball tournament. The campaign, “Legendary Stories Start With a Light,” will feature Lite’s ...
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