Pssst, hey you! There's a cheap latte waiting at the coffee shop on the corner! CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cell phone advertising ...

A few years back, when mobile advertising debuted, advertisers eagerly embraced it, because they could see how quickly media consumption was shifting, especially among younger consumers. Unfortunately ...

Twenty-three percent - almost 58 million -- of all U.S. cellphone users say they have seen advertising on their phones in the past 30 days, according to a new report from Nielsen. And of all those who ...

The mobile phone appears to be making headway as an advertising delivery system as growing numbers of major marketers launch summer campaigns designed for the "third screen." Along with McDonald's, ...

In absolute terms, the amount of money spent on advertising on mobile phones has been small, but it has been growing rapidly. In 2005, advertisers spent $45 million on such messages, and should spend ...