Just three years after changing its name from Musical.ly, TikTok has become one of the most important tools for musicians to find and grow their audience. Many of this year’s biggest hits—”Drivers ...

The 15-minute homage to the beloved menu item— streamed live on Taco Bell’s Tik Tok channel—was a send-up of a high school musical with colorful cardboard props and over-the-top show tunes. Dolly ...