It's no secret Southern women love their beauty products. Hair spray heightens our locks closer to God, and Mama taught us to never dare leave the house without a bit of color on our lips. So, we ...

Let’s be real — most beauty regimens that maintain a “natural” look are anything but. Most people spend a lot of time, energy, and money (think: hair color treatments, youth-boosting facials, ...

Squeaky clean skin can come with a price. The harsh sulfates, added fragrances, and unnecessary ingredients formulated into many face washes can throw a wrench into anyone’s beauty routine—even if ...

Natural beauty is in, at least on social media. Millions of #nomakeup posts have appeared across many online platforms including Facebook, Instagram, and Twitter. Users claiming to be free of makeup ...

Introducing Bustle’s 2025 Beauty Icon Awards — a monthly list where we spotlight the creators, gurus, and experts who are shaping beauty culture as we know it. Unlike other “beauty icon” lists from ...

The beauty and personal care space is an electrifying part of the natural products industry, with brands leading the way in innovation and beauty shoppers being some of the most engaged. Personal care ...

For the past month of my life, I’ve lived each day in a clean beauty spiral, researching and writing everything there is to know about being a more conscientious consumer for Cosmo’s Clean Beauty ...

“Natural” may be one of the most ubiquitous buzzwords to flit around the beauty space, but the brands that actually earn the designation are rare—and for good reason. The word evokes a sense of ...