NetApp has a broader, deeper and more profitable channel arsenal with a more lucrative backend rebate program than rival Pure Storage – which is more focused on "transactional" front end benefits, ...

Bill Lipsin, the well-respected channel executive who helped steer NetApp's channel program through difficult times and saw the company become the only major storage vendor showing significant growth ...

SAN DIEGO--(BUSINESS WIRE)--NetApp (NASDAQ: NTAP), the data authority for hybrid cloud, today reinforced the company’s commitment to the channel with the announcement of the NetApp ® AFF C190 system, ...

SAN DIEGO--(BUSINESS WIRE)--NetApp (NASDAQ: NTAP), the data authority for the hybrid cloud, today announced the winners of its North American Partner of the Year Awards at the third annual NetApp ...

Well, hello, RCP Editor in Chief Scott Bekker. Perhaps you have some news about NetApp for us: Network storage vendor NetApp this week launched an expansion of its channel program in a bid to expand ...

NetApp is aiming to get its channel base in a position where they can support customers looking to adopt more flash and cloud-based data management tools. The vendor has cut the ribbon on its Partner ...

NetApp has cut the ribbon on a number of enhancements to its partner programme as it readies its channel for changes to the tier structure. In July 2020, the data player updated its channel scheme and ...