UK mobile operator O2 has launched a Christmas TV advertising campaign to highlight the experiences of people affected by digital poverty at Christmas, and to raise awareness of the National Databank, ...

Just a few days after Three announced it was going to block mobile ads at the network level, O2's CEO, Ronan Dunne, has spoken out against the practice. In an interview with Campaign at MWC, Dunne ...

The Advertising Standards Authority (ASA) has banned an O2 advert after viewers complained it included misleading information about data allowance. The ad, which ran appeared in both an in-flight ...

The campaign, which will include TV, outdoor, press and online elements, has been created by agency VCCP and aims to promote O2’s home broadband customer service credentials. In its ads, O2 is using a ...

Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

Location-based advertising doesn’t seem to have reached a mass audience yet, but things may be changing. San Francisco startup Placecast just announced a deal that should bring its location-based ads ...

Richard Trenholm was CNET's film and TV editor, covering the big screen, small screen and streaming. A member of the Film Critic's Circle, he's covered technology and culture from London's tech scene ...

More than one UK network is weighing up whether to offer its customers mobile ad-blocking tools. After EE stepped forward over the weekend, O2 is doing the same through an interview with Business ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

UK mobile operator O2 is investing in the mobile advertising dream, seeking to position itself as an advertising partner that makes good use of all its customer data. On Wednesday O2 UK launched O2 ...