Netflix won’t run commercials in “The Witcher,” but it will team up with one of the world’s biggest marketers to create ads using themes and characters from the show. As the streaming giant gets set ...

Ever wondered what ye olde armpits smelled like back in the medievalesque era of “The Witcher,” Netflix’s monster hit coming back for its second season? Yeah, probably not very good. So in its first ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The '80s is having a moment. Marketers from Kraft ...