One of the byproducts of the fragmentation of the television landscape, such that we're all now streaming and not so much tied to the increasingly outdated requirements of "appointment TV," is that we ...

Like most brands that are around for multiple generations, male grooming product company Old Spice needed a younger, hipper refresh of its identity in the 2010s. As part of that aim, the company ...

Brand revives classic jingle-based soap television creative from yesteryear CINCINNATI--(BUSINESS WIRE)--Filling a void in the marketplace when it comes to guy bar soapers in need of a more masculine ...

The music icon, who stars in Old Spice's latest commercial, has added the brand's new body wash to her regimen When you've been blessed with Patti LaBelle's talent, you can do anything. And now, the ...

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago By ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

Terry Crews has quite a few roles under his belt, but apparently none are as memorable as being the spokesman for Old Spice. Crews said he would be more than happy to reprise that role. Old Spice ...

Who is Isaiah Mustafa? Since prompting people across America to pay attention when a commercial for Old Spice comes on, he’s become an overnight sensation. Things you didn’t know you wanted to know, ...

The brand has brought back the spokesman for the 10th anniversary of the "Smell Like a Man, Man" campaign Meet the dad your dad could smell like. Ten years ago, Isaiah Mustafa stole our hearts in the ...

In this exclusive interview, Nia Long dishes on her role as the sexy therapist in Old Spice's new "Letting Go" commercial, her most stylish character and being the Three Hair Amigos with Halle Berry ...