In its new campaign, dubbed "Experience is everything," Procter & Gamble targets prospective Old Spice customers in their 'tweens to early 20s with a bit of guidance from the Old Spice men of decades ...
CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old ...
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Old Spice Drops Holiday Collection With New Scents
Old Spice’s holiday releases always spark excitement, but this year’s drop is already getting trending attention thanks to ...
If you watched any NFL wildcard football last weekend, you saw it. And if you didn’t, I’m here to make sure you see it anyway, because why should the rest of us be the only ones to suffer? Several ...
What do you get when you mix Bruce Campbell with Duran Duran? Hilarity of course, since mixing Campbell with just about anything will crack you up. While Raimi is busying himself with talking about ...
The music icon, who stars in Old Spice's latest commercial, has added the brand's new body wash to her regimen When you've been blessed with Patti LaBelle's talent, you can do anything. And now, the ...
Old Spice, the men's grooming brand marketed by Procter & Gamble, next month will open its first barbershop that will also serve as a digital content studio, retail store and test lab to help develop ...
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