Years after apps like TikTok, Instagram, and Facebook successfully launched their ecommerce platforms, many shoppers prefer shopping online than in person.

Shoppers also use social media to research products. When asked how they determine whether “an item is worth buying,” 70 percent of respondents point to social media content. Users rank verified ...

Social ecommerce is reshaping online retail, blending the reach of social media with the convenience of in-app purchasing.

Remember the shopping haul? Loading up purchases of clothing, accessories or skincare? The phenomenon is making a comeback in the digital age, helped by fast fashion, social media, faster sale ...

Through social commerce, every aspect of the online shopping experience happens on the social media platform. For example, I'm scrolling through TikTok, watching videos, and notice the "Shop" tab.

While social commerce will not completely replace traditional e-commerce giants like Amazon, it is undoubtedly reshaping the online shopping landscape.

Social “spend o’clock” occurs at 2:36 p.m. on a Saturday, according to new research. A survey of 2,000 U.S. adults who shop on social media, split evenly by generation, found that Saturday ...

Dive Brief: Amid a rise in mobile shopping, Gen Z shoppers are more likely to buy their holiday presents directly from social media platforms this year compared to other age groups, according to ...