Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

If you thought saying something useful in 140 characters on Twitter was hard work, good luck with the 95 characters you have available when writing a Google AdWords ad. The constraint of the character ...

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, ...

The pandemic has forced us to change the way that we live and work so that we can protect ourselves and those we love. For many people, it means having groceries delivered. For others, it means ...

As the public continues to consume more of their content online, rather than through print and broadcast media, online advertising is increasingly important to small businesses. With so many options, ...

A successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one. A successful PPC campaign begins with a strategy.

Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance ...

It’s been a long time since the prehistoric era, but what hasn’t changed are primal drivers that inspire people to take action. PPC professionals are always trying to answer the question “What appeals ...