Fresh off of the Duplicate Content Session, Danny Sullivan moderated SEO, Meet SMM. For those that have been hiding under a rock, SMM means Social Media Marketing and when SMOs (social media ...

SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. Causes of friction between SEO and PPC often occur because we tend ...

Many marketing strategies employ both search engine optimization and pay-per-click tactics. While they may seem entirely distinct at first glance, SEO and PPC marketing can actually complement each ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...

A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance expectations for marketing leaders. Figuring out how to divide your budget between ...