What makes a consumer choose one product over another? While many factors influence a person’s decision making process, color can have a significant effect on human behavior. From influencing the ...

PPG Industries, Inc. PPG has selected Limitless as its 2024 Color of the Year. This contemporary honey beige tint provides limitless design and style options for residential and commercial interiors ...

When it came time to select the PPG 2024 Color of the Year, the manufacturer’s cohort of 35 color stylists from 11 different countries reflected on recent mentality shifts. In 2022, for example, the ...

On an unusually gray day in Los Angeles this past January, the PPG global color team—a veritable trend-spotting army of 26 stylists who hail from 11 countries—were brainstorming on the brand's color ...

PITTSBURGH – Purple Basil is paint company PPG‘s official Color of the Year for 2025. “It’s a refreshingly bold yet soothing dusty violet hue that represents adaptability in times of change,” ...

CRANBERRY TOWNSHIP, Pa.--(BUSINESS WIRE)--The PPG PAINTS™ brand today unveiled its 2017 Color of the Year: Violet Verbena (PPG1169-5), a grayed-off, moody purple with a chameleon-like presence.