It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

When it comes to initiating PR efforts, it’s crucial to have a plan in place. It’s a great resource to have and to use as a guide. It will help you strategize, implement and map out your PR efforts so ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear sense of priorities, and the ability to utilize every available outlet and ...

Medtech start-ups usually can’t afford the luxury of an expensive, no-holds-barred PR campaign. But with careful planning, such companies can achieve PR campaigns that will have a meaningful impact on ...

Law firms preparing for and kicking off their PR effort in 2026 face an environment that continues to change constantly. Preparation and planning determine whether a firm leads or reacts. Clients and ...

While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let’s debunk these myths so you can identify a PR plan that works ...

Why a brand should have a social media PR crisis response plan in place, and how businesses have handled a social PR crisis of their own. A social media PR crisis response plan is a strategic ...