This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. A young football player stares down his ...

(CNN) – A young football player stares down his opponents. He hikes the ball. Then the coach passes him a cigarette, which his mother happily lights. That’s the premise for a new PSA from the ...

(CNN) --A young football player stares down his opponents. He hikes the ball. Then the coach passes him a cigarette, which his mother happily lights. That's the premise for a new PSA from the ...

A gut-wrenching public service announcement shows youth football players in crisp uniforms puffing on cigarettes, comparing tackle ball to smoking because both do more damage the earlier kids start.

A young football player stares down his opponents. He hikes the ball. Then the coach passes him a cigarette, which his mother happily lights. That's the premise for a new PSA from the Concussion ...