Packaging is no longer just a protective shell—it’s a strategic tool that can define a brand’s identity, influence buying ...

The retailers teamed up with the Sustainable Packaging Coalition to find alternatives for flexible films with low-barrier ...

Instruct the designers well, but maintain the vision for your product in the face of off-brief ideas. If your product is set to be sat on a shelf crammed with competitors, you want it to stand out. A ...

The enhanced water brand also introduces two full-sugar flavor innovations. vitaminwater unveils a new look and a pair of new flavors. The refreshed visual identity features a cleaner, bolder ...

For pharmaceutical companies, device manufacturers and contract packagers, understanding what ECLs can deliver and who offers the best value for ECLs in healthcare packaging is essential.

The "clean label" movement in packaging is redefining how consumers interact with products—especially in the food and beverage sector. More than a fleeting trend, this shift is rooted in a growing ...

The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...

Aldi is making its generic products a whole lot less generic. For the first time ever, it’s putting its name on its ...