Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Imagine this: You are a wealthy art lover seated in a room filled with beautiful paintings and surrounded by other art lovers. You have a numbered paddle in one hand and a glass of champagne in the ...

Paid search audits are essential. But let’s face it: they can be a beast to do. It’s not just about understanding complex strategies; it’s about meticulously reviewing every setting, campaign, keyword ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...