Much of the conversation around brand partnerships focuses on visibility metrics: impressions, reach and logo placements.

Are you struggling to showcase your company’s latest partnership? It can be tricky to write a press release that balances brand promotion while also highlighting the partnership’s value. But every PR ...

Anytime someone decides to create a business they are taking a risk. However, it is a risk that could potentially come with some big rewards. One method of reducing that risk is by forming the ...

There are four primary reasons behind partnerships. If you break down any deal that has ever been forged, it can always be attributed to the following: the partnership generated revenue, saved money, ...