The marketing retainer model had its moment. Fixed fees for fixed scopes gave brands predictability, but not accountability. Agencies got paid regardless of performance. And clients paid for effort, ...
X has announced a new pay-per-use self-serve API model in hopes of luring developers back to the platform. Credit: Gabby Jones/Bloomberg via Getty Images Good news! Elon Musk's X has heard the cries ...
Online advertising has revolutionised the marketing landscape, yet it is undermined by the pervasive issue of click fraud – the deliberate manipulation of pay-per-click systems to inflate revenue or ...
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