Many businesses have great products or services but just can’t seem to get themselves in front of the right people. Finding your ideal customer is often the hardest part of starting a business.

Ever since last September, when an ordinary bear market turned vicious and a mild recession became the Great Recession, a certain type of individual keeps surfacing in my thoughts. I suspect that this ...

The top financial advisers understand a key fact: You can’t be everything to everyone. Processing Content When you work with a smorgasbord of client types — with different financial situations and ...

What does the perfect client meeting look like to you? How about this — you provide great value to your clients, they love your work and they have two ideal prospects to whom they will introduce you ...

Several years back my friend and mentor, Business Coach Karl Sakas spent half a day with our management team helping us define Perfect Clients for our digital marketing agency. For the record, a ...

http://www.investmentnews.com/wp-content/uploads/assets/graphics src="/wp-content/uploads2018/08/CI116443723.JPG" Client events can be a lot of work, and there are ...

What are the attributes of the perfect client? Most firms would probably say it is someone who generates substantial fees that is profitable for the firm. This client probably also pays on time, makes ...