Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.

Google launched new AI features for Performance Max campaigns. These tools help generate more text and image assets. Ad Strength will better evaluate asset variety and quality. Google rolls out AI ...

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google ...

Model budget shifts, forecast KPI impact, and estimate YouTube reach before scaling. See how these underused planning tools ...

Google Ads is rolling out Google AI voice models as a new asset optimization feature for your video ads. This is for your existing Performance Max video ads.

Google is pushing advertisers to use a tool called Performance Max that uses AI to place ads. Some advertisers are planning on reducing spend on PMax because they can't control where ads appear. These ...

Google Ads Performance Max campaigns are now available to everyone. Here’s what you need to know about driving more conversions with this new campaign type. Performance Max campaigns are a new way for ...

Updates to Google Ads feature Performance Max offers marketers a way to enhance their search and digital ad campaigns. Google Ads has been available to marketers for 22 years — if it were a person, it ...