Across the globe, shelter-in-place orders have been met with mad dashes to the store. Each news cycle seems to bring fresh stories of extreme stockpiling and worryingly sparse shelves. Stories like ...

This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from ...

When it comes to understanding differing human behaviors about those around us, we often turn to popular indicators like Myers-Briggs Type, the Big 5, or Enneagrams as frameworks. These personality ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

A commonly heard refrain in everyday life is, “That’s just the way I am,” or “It’s just my personality. I can’t change.” While it is true that personality traits are deeply ingrained, the refusal to ...